thea
The line that never rings out — and, when you're ready, an assistant who works inside your own schedule and database.
See it working
Both are live: book a slot on the website, talk to her or text her, then look at the owner's side.
Door two · for your business
Same assistant, pointed at a company's main number. She answers every call on the second ring — at 7am, at dinner, on a Sunday, and during the forty minutes your one receptionist is at lunch. She knows your hours, your services, your prices and your address, because you told her once.
She books, takes the order, answers the question that gets asked eleven times a day, and puts the call through to a human when a human is genuinely needed — by your rules, not by a phone tree the caller has to solve first. Everything is transcribed, tagged and searchable, so "what did that customer actually ask for in March" stops being an unanswerable question.
Who she's for
Not a list of industries so much as one situation repeating: the person who would answer the phone is already using their hands — mid-service, under a sink, on a roof, in the middle of a dinner rush — or it's three in the morning and there is no person at all. These are examples, not a limit; if your phone rings more than you can answer it, the shape is the same.
Hands busy, chair empty
A booked slot that goes unfilled is money that doesn't come back, and the phone always rings mid-appointment.
The table's full and the phone rings anyway. She books the next opening, moves the four o'clock, and fills a cancellation from the waitlist before the slot goes cold.
Exam bookings, plus the call you get twenty times a week — are my glasses ready. She checks and answers instead of taking a message.
You're mid-colour with gloves on. She books the chair knowing a cut is forty-five minutes and a colour is two hours, and never double-books you.
Do you take walk-ins, what's a fill cost, who's free Saturday. All answered while both your hands are occupied.
The rush
The phone rings hardest at exactly the hour nobody can reach it.
Reservations into the real table plan, allergies noted, large groups flagged for a human — during service, when the phone is the last thing anyone can get to.
She takes the order, repeats it back, and quotes the wait honestly. No busy signal at six o'clock on a Friday.
On the tools
The biggest leak of all: the caller with a problem doesn't wait for a callback, they dial the next name on the list.
Burst pipe at eleven at night. She works out whether it's a real emergency, gives an arrival window from your actual schedule, and wakes you only if it warrants it.
Quote requests captured properly — the panel, the age of the house, photos to follow — instead of a voicemail that just says "call me back".
Spring is a thousand near-identical quote calls. She takes the address, the lot size and the service, and books the estimate.
You're on a roof; you cannot answer. She qualifies the job, books the site visit, and filters out the ones not worth moving the truck for.
When it can't wait
Calls that arrive at bad hours from people having a bad day. The one thing they need is for someone to pick up.
Three in the morning, locked out, cold. She answers on the second ring, takes the address and the lock type, and dispatches.
Where are you, what are you driving, is it drivable, are you safe. Four questions, asked calmly, every single time.
Date, volume, stairs, elevator, parking permit. The whole quote conversation done properly before you ever call back.
She books the bay, and answers is my car ready straight from your own system instead of sending them to another voicemail.
Custom integration
If your real work lives in a system — a booking calendar, a reservations table, client files, stock — then an assistant who can only take a message is doing half the job. The caller still waits. Someone still has to ring them back. thea connects to your own database and works with it during the call, so the thing the customer phoned about is actually done before they hang up.
She reads your live availability, offers the openings that genuinely exist, and writes the booking into the same table your staff work from. Reschedules and cancellations too.
Who's on, which room, which technician, how long the job takes. She answers "when can someone come out" with a real slot instead of a promise that someone will call back.
"Is my order in?" "Do you have it in blue?" "What did I pay last time?" She looks it up on the call and answers, rather than taking a message about a question you'd have answered in ten seconds.
The call updates the file — new address, new note, the quote they asked for. Nothing gets retyped from a message pad, and nothing is lost between the phone and the system.
This part is built with you rather than switched on. Whatever you already run — Postgres, MySQL, Airtable, a spreadsheet, a booking platform, your own API — we map the handful of things she's allowed to read and the handful she's allowed to change. Read-only by default. Write access only on the fields you name. Every action she takes is in the transcript, so there's a record of exactly what she touched and why.
She never invents an answer.
If the lookup fails, she says so
and puts a human on it.
That last rule is the whole reason this is safe to hand over. An assistant who guesses at a booking is worse than one who can't book at all — so when she isn't certain, she doesn't improvise, she escalates. Custom integration is part of thea · desk, and it starts with a conversation about what your system actually looks like.
Design yours
Your services, your hours, your style, your assistant's voice: the preview updates as you type, on desktop and on a phone. The booking page, the Google listing, the call, the email, the text, the reception desk and the app. Nothing to pay, nothing to install. In French for now.
Design my preview →If you don't have a system yet
Plenty of businesses end up with a booking widget bolted onto the website and a phone nobody can answer — and, worse, the two don't know about each other. The web calendar fills a slot the phone just promised. Somebody gets double-booked and somebody gets a call apologising.
So we offer the whole thing as one service. We build the reservation portal into your own website, in your own branding, and thea answers the phone into that exact same schedule. Not two products talking over an integration — one system with two ways in.
A real booking portal on your own domain. Customers pick a slot at two in the morning without speaking to anyone, get their confirmation, and reschedule themselves later.
The people who will always phone — and there are more of them than any website analytics will admit. thea answers, sees the same availability, and books into the same table.
One calendar, one source of truth, one confirmation format. She can also text the portal link after a call, so the next booking doesn't need her at all — and you get one vendor, one bill, and one number to ring when something's wrong.
This isn't theoretical for us. We already run a portal like this for a business near Québec City, with real customers booking real slots in French. The examples below are built the same way.
Examples
Each one is a demo you can click through to the end: pick a service, a person, a time, and see the confirmation. Your portal gets your name, your colours, your services and your hours, on your own domain. Nothing in these demos is sent or booked. Each one also has the owner's app, the side the business sees: open a site and choose “The owner's app” at the top.
Prices
Three plans, no contract. Every example above runs on the portal; every assistant you tried is the desk. 14 days free. Prices before GST and QST. Pay yearly and get two months free. Founding offer: the portal setup ($490) is waived for the first 20 businesses, and the price is locked. Business plans don't use rays.
Tell us about your business: the phone line, and the booking portal if you want one.
Talk to usTry an exampleEvery example has its own assistant. Open one, then talk to her or text her the way your customers would. She answers with that business's hours, services and prices.